About Us

Nitto Tyre is driven by passion and innovation. We create tyres for those who are enthusiastic about their vehicles. We always strive to anticipate and drive consumer trends by supporting emerging markets before they are mainstream, helping them to grow and drive the market forward.

Nitto comic book

Since 1949 Nitto has been driven by passion and innovation. Here is Our Story.


Driving Line presented by Nitto delivers automotive content for enthusiasts of all kinds, from daily articles and action videos to the groundbreaking “Live At” technology providing streaming social media coverage of the best automotive events in the world.